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Mr MIKE HALLERSTROM
Sca Hygiene Healthcare division. Offers medtech incontinence solutions.Global presence in 90 markets. Expansion and growth priority.
Mike Hallerstrom, Senior Advisor Healthcare.
SCA Hygiene
SENIOR ADVISORMr Tommy Johansson
Fat and muscle measurement for the obesity and aging markets, the two largest health problem areas. AMRA is a spin-off company from CMIV in Linköping.
1.5 billion people in the world has overweight or obesity and it’s well known today that too much abdominal fat is dangerous and increases the risk for many diseases, but still there are no accurate and cost effective fat measurement tools available.
AMRA has developed such a tool for automatic measurement of both fat and muscle volumes, based upon a short; 6 minutes scan in a MR scanner
We can then build a 3D model of the human body where it’s possible to measure the amount of fat or muscle volume in every pixel (voxel since it’s 3D) It’s then easy for us to automatically measure the area of interest, e.g. the amount of dangerous adipose fat or the muscle volume in the legs. With this method it’s easy to do comparisons of muscles before and after a rehabilitation program or fat volume after a life style change.
Our tool is 15-20 times quicker compare to current methods and much more accurate.
Together with General Electric we have done successful studies in UK and GE are now introducing AMRA to the key opinion leaders in the obesity area who will test our products.
AMRAs goal is to develop a number of SW applications for different clinical usage. We expect that AMRA obesity application will be needed in most hospitals in the world.
Our short-term strategy is to approach the research market with a Cloud based analysis service model. We are in negotiations with our first paying customer who would like to do 100.000 analyses. This will be an excellent way to finance our company, to get study data for CE/FDA certification and to establish AMRA as the standard for fat and muscle measurement.
We are looking for financing to build up our Cloud based analysis services.